Similarweb Review - The Most Effective Tool For Competitive Intelligence

Similarweb Review – The Most Effective Tool For Competitive Intelligence

( 1 customer reviews)

SimilarWeb is a program that provides an estimate of the combined quantity of traffic that is received by a variety of websites. You will be able to view the top traffic sources utilized by your competitors, broken down into six primary categories. These categories include referring sites, social traffic, and top search phrases.

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Similarweb Review - The Most Effective Tool For Competitive Intelligence

Imagine you are running a company in a field where there is no other competition. Although accomplishing anything like that in today’s environment is extremely difficult, it does have the potential to be beneficial. In order to stay ahead of your competition, you will need to be on your toes at all times. Similarweb is here to help.

You may snoop on your rivals, investigate audiences, and keep an eye on marketplaces, among other things. In addition to this, it can also help you improve your ranks on search engines in the same way. Read this Similarweb Review to find out!

What is Similarweb?

SimilarWeb is a program that provides an estimate of the combined quantity of traffic that is received by a variety of websites. You will be able to view the top traffic sources utilized by your competitors, broken down into six primary categories. These categories include referring sites, social traffic, and top search phrases.

Who Should Use Similarweb?

SimilarWeb caters to the needs of digital marketers, professionals, businesses, e-commerce store owners, bloggers, and anybody else who owns a website or has an interest in online business (investor).

Those in marketing, experienced bloggers, and commercial enterprises

  • Disclose the most successful techniques used by both the market and your rivals.
  • Learn the most effective search engine optimization and content tactics.
  • Establish and expand your affiliations with other media outlets.
  • Boost the effectiveness of both your display and paid search efforts.

For the Purpose of Research

  • Learn your market, your competitors, and your clients inside and out.
  • Perform competitive analysis on your market and look for strategies to expand your share of it.
  • Conduct research on current fashions, the approaches taken by your rivals, and the audience’s habits.
  • It is possible to make better choices if you comprehend the shopping process.

E-commerce owners

  • Improve performance across the entirety of your sales funnel.
  • Locate, enhance, and qualify leads in order to expand business opportunities.
  • Gain the knowledge you need to make your presentation more compelling.
  • Keep an eye on the statistics of website traffic to improve retention.


  • Perform analyses on businesses and enable more informed investment choices.
  • Identify, follow up on, and assess potential investment opportunities
  • Map markets and discover emerging players and market trends
  • Signals at the surface of the network that inform buy, sell, and hold positions

Similarweb Pros And Cons


  • Simple to use
  • Thorough data analysis.
  • Excellent user experience
  • Attractive and simple user interface.
  • Amazing data visualizations.
  • Greater than adequate data coverage
  • Rich data analysis for mobile apps
  • Keyword research
  • Analysis of keywords for mobile apps on Google Play
  • Special Alerts
  • Enjoyable free version.
  • Worldwide user data
  • Exporting data (Users can export reports in pdf for free version, PNG & Excel for Pro version)


  • Estimated desktop traffic only. No phones or iPads.
  • Free users cannot see unique visitors.
  • Low-traffic site overestimation.

Similarweb Features

Traffic Overview

Even if the “Traffic Overview” portion were the only thing that was available on SimilarWeb, it would still be beneficial to use. The first step is to go to and enter any URL into the search box there.

Traffic Overview
Traffic Overview

Following this, the following is a detailed explanation of what aspects of this part require your attention.

Total Visits

The graph labeled “Total Visits” provides you with an approximation of the amount of website traffic that a specific site has received over the course of the previous month. And a trendline illustrating the fluctuation of visitors to that website over the course of the past half year.

Total Visits
Total Visits

So, let’s imagine you’re going into a whole new market segment. Or perhaps you have a new client who operates in a field in which you have limited experience. You will gain a better understanding of your position within the industry by reading this study.

Without the data on competitive intelligence provided by SimilarWeb, it would be impossible to know this information.

Engagement Metrics

You may also check engagement metrics such as the average time spent on a page, the number of page views, and the bounce rate.

Engagement Metrics
Engagement Metrics

Traffic Sources

The chart labeled “Traffic Sources” is most likely the component of this section that bears the most weight.

Traffic Sources
Traffic Sources

It provides a detailed analysis of the proportion of a website’s traffic that originates from each of the following sources: direct traffic, referral traffic, search traffic, social traffic, email traffic, and display advertising. This is quite helpful information that you can use to assist you in determining where you should concentrate your efforts with regard to content marketing.


You can view the percentage of the site’s overall traffic that comes from referrals. Backlinko referral traffic (“referral traffic” refers to any non-ad, non-search engine, non-social media site traffic.) This info is not particularly actionable. However, it is still worthy of note. The two most important pieces of information in this section are…

Top Referring Sites

This is the most important part of this section. It will show you the top 5 referring sites, along with the percentage of traffic that comes from each of those sites (or more if you purchase the “Pro” version of SimilarWeb).

Top Referring Sites
Top Referring Sites

This can be an excellent way for content marketers to uncover high-value link building possibilities, possible partners, or online groups to begin becoming active on. In addition to that, it’s a fantastic tool to locate chances for guest posts.

Top Destination Sites

This research may potentially shed light on some intriguing pieces of information.

Top Destination Sites
Top Destination Sites

When you click on “Top Destination Sites,” you’ll see how people navigate away from the website you’re researching. In contrast, “Top Referring Sites” will show you where the site’s visitors are coming from. This will show you alternative websites where you would like to have your content posted.

Search, Social and Display

The “Search,” “Social,” and “Display” sections provide a more in-depth examination of some of the most significant traffic sources that the majority of websites receive.

Similarweb Search

The majority of websites’ total traffic comes from search engines. In point of fact, research from SparkToro indicates that Google is responsible for 57% of all page traffic. In addition, the SimilarWeb data from Backlinko indicates that 62.11% of my traffic originates from search engines.


It is extremely beneficial to take some time to investigate the aspects of your competitor’s SEO strategy that are producing positive results.

The “Search” area of SimilarWeb extension is fantastic because it provides you with information regarding the top five search phrases (for both organic and paid search). You’ll be able to find out exactly which pieces of content are ranking for those keywords if you Google them, and then you can apply the Skyscraper Technique to steal their search traffic.


The Similarweb traffic sources from social media are further broken down by specific platform, allowing you to examine which platforms are producing the most successful results for your competition. You have a couple of options for how to put this data to use, much like you do with the Traffic Sources report. You have two options: one is to go headfirst into social media networks where your competitors are already engaged, and the other is to start from scratch.


Alternately, you can use it to locate unexplored social sites that aren’t overrun with people just yet.

Display Advertising

This analysis will show you not only the top publishers (sites), but also the top ad networks that are being utilized for paid display advertisements and PPC, if any are being used at all.

Display Advertising
Display Advertising

Remember that SimilarWeb does not have access to the data that Facebook collects on its advertising traffic. This is an important point to bear in mind.

Audience Interests

The “Audience” data on SimilarWeb focuses on the activities that site visitors engage in outside of the specific website being analyzed.

Audience Interests
Audience Interests


You are able to view the many interest categories that they have based on the activities that they participate in outside of the internet. For instance, “Online Marketing” is shown to be the most popular category for Backlinko’s audience, followed by “Computers, Electronics, and Technology.”


It seems to fit the bill very well. If you examine the interests of people who visit a website devoted to health and fitness, you’ll notice that they are typically focused on issues such as diet and athletics.

Why is this beneficial for the marketing of content-based products? Create content that is going to be helpful to your target audience. This should be the primary focus of any content strategy you implement. In addition, this report will provide you with a high-level summary of the several topics in which they have an interest.

Also Visited Websites

Another report that sees regular use in my office is this one. Because of this, you can get an idea of the websites where your audience frequently visits and spends their time.

Also Visited Websites
Also Visited Websites

If you look at this data for, for instance, you’ll notice that their customers typically spend a lot of time on YouTube, Steam, and Reddit. This is something that can be seen in the report. If you were going to create a website that competed with Twitch, your attention should be directed at the websites listed above.

You may also use this information for your own website by looking it over. In this method, you will obtain a list of associated websites that you may choose to work with, advertise on, or possibly promote to your own audience as an affiliate.

Word Cloud

The last part of this section is a word cloud that contains the subjects that SimilarWeb believes are the most pertinent to the people that frequent this website.

Word Cloud
Word Cloud

Do not anticipate a surgical level of accuracy here. However, it does give the list of “Categories” a bit more variety. One of Backlinko’s interest categories, for instance, is titled “Computers Electronics And Technology > Computers Electronics And Technology.”

What exactly does that entail when put into practice? I have no idea. However, the word cloud will provide you with terms that will assist you in comprehending the interests that these individuals genuinely have.

Similarweb Pricing And Evaluation

The SimilarWeb cost is entirely contingent upon your individual circumstances; for this reason, the company’s website does not provide any concrete pricing information. You can use the free version for as long as you wish, but you will only have access to selected features during that time. This is a significant benefit.

Similarweb Pricing
Similarweb Pricing

In my experience, if you are only concerned with maintaining your own website, the free Similarweb edition is more than enough.

Upgrade to the commercial edition, on the other hand, can make sense if you own many websites or have multiple staff working on each of those domains. Enterprise subscriptions give you the ability to add more users to your account, enabling a wider variety of personnel from a variety of departments to access and make use of the same information.


Since you own a website and want to make money from it (treat it as a business), you should think about investing in a market intelligence tool. This is true regardless of who you are. In addition, SimilarWeb is one of the most effective tools for competitive intelligence. Or you can choose one out of 4 Similarweb alternatives I have mentioned, they all work very well.

Similarweb Alternatives and Competitors

  • Semrush

    SEMrush is software that facilitates the execution of digital marketing initiatives such as SEO campaigns. This all-inclusive digital marketing program allows you to manage SEO, PPC, social media, and content marketing initiatives.

  • Ahrefs

    Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface.

  • SE Ranking

    SE Ranking is an SEO tool that aims to help marketers optimize a website or blog, aiming at a good positioning on the search engine results pages. It offers dozens of features without neglecting simplicity, which is a trait of its dashboard.

  • Moz Pro

    Moz Pro is a popular all-in-one SEO software suite that contains tools designed to improve search engine visibility. Key features include Link Explorer, Keyword Explorer and Rank Tracker.

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  1. Lakaka

    SimilarWeb has allowed us to peer behind the curtain of our competitors’ actions and see what strategies are working for them. The keyword tools also help us to identify keywords before they spike and tailor our content to match.


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